SBM Laser Help is a Telegram-native helper for laser cutting operators. It started inside a workshop, not inside a startup pitch.
An operator in front of a running fiber laser doesn't have time to read a 400-page controller manual. They have a sheet of 6 mm stainless on the table, a defect they've never seen before, and a foreman waiting for the part. They need one specific answer, now, in their language.
SBM Laser Help collapses that gap. Open Telegram, snap a photo of the cut edge, type «carbon steel 10 mm nitrogen» — and get the answer the way an experienced engineer would explain it, but in seconds, not on a service call.
Two equal channels for the same product: a free Telegram bot, live today, and full-featured Android & iOS apps, launching very soon. Same nine tools — cut-photo diagnostics, parameter tables, calculators, error-code lookup, manuals, intelligent assistant, reference guide, training courses, live support — same login, same content, in 12 languages. Use whichever channel suits the moment: phone-out-of-pocket → bot; planning a job at the desk → app.
The bot has a small free-forever core (tables, manuals, reference, error codes, support) and four tiers that raise quotas on the intelligent and DXF tools. Paid tiers are rolling out — free for everyone today. See pricing →
SBMachines designs and supplies industrial laser cutting equipment: sheet lasers, tube lasers, coil-fed lines. The engineering team for SBM Laser Help comes from this workshop — the cutting parameters, the defect catalogue, the equipment manuals, the troubleshooting playbooks all come from people who set up and service the machines for living.
Public website: sbmlaser.com
S&A Servicos Digitais e Consultoria LTDA — a Brazilian software company based in Florianópolis. It operates the SBM Laser Help mobile app, the Telegram bot, and the subscription service.
CNPJ 52.430.234/0001-72. Registered at Rua Heloisa Rojo Machado, 111, Apt 2102, Morro das Pedras, Florianópolis – SC, CEP 88066-066, Brazil.
Why two entities? Compliance and clarity. Equipment sales and software-as-a-service have different tax, billing and consumer-law regimes. Keeping them separate makes everyone's life cleaner — yours, ours, the tax authority's.
Decision-makers buy the machine. Operators run it. Most enterprise tools serve the first; we serve the second. That changes everything — UI density, language support, cognitive load, where we put the CTA.
Tables, manuals, error codes, courses, support — free, with no quotas, forever. Paid tiers raise monthly quotas on the AI-heavy modules where our marginal cost is real. We will never put a paywall on the manual you need to fix the machine that's down right now.
Intelligent modules suggest parameters and likely defect causes. The operator validates and decides. We label suggestions as suggestions, link to the underlying reference data, and never automate decisions that affect the running machine.